THE STORY.

DAISY ALICE

Say hello to
Daisy Alice

This Beyond Branding Experience, incorporated branding, styling, videography & photography to capture Daisy Alice’s story.

Showcasing trusted and experienced creative hands, hearts and souls along with their sensationally stylish crafts in an editorial, yet captivating style, to build not only a desire, but the need of wanting and wishing for a ‘Daisy Alice’.

One that allows Daisy Alice to break away from old school ways, an antiquated way as some may say of the the Bridal Seamstress industry.

A story that evolves around the wishes, woes and frustrations of talented fashion and design led seamstresses and their brides, of ‘if only’s’ and ‘I just wishes’.

Daisy Alice brings to life those wishes and wonders in the art of Luxe Bridal Accessories, created and crafted by talented bridal seamstresses in house with their bridal & fashion backgrounds.

Say hello to ‘Daisy Alice - Luxury Bridal Atelier’

the
BRIEF

A 'do your thing' brief that sets your soul on fire. Having worked with this beautiful soul on another of their incredible businesses, they knew how JP could get inside their head and heart, hearing unspoken words and seeing visions they had yet to even see themselves.

With the branding signed off and in place (tick, tick, boom!), it was imperative that we captured the true editorial style and vibe of Daisy Alice, being a 'Luxury Bridal Atelier' one that showcased the concept, the creation, the rawness, one that showed first hand the detail and dedication these fashion and design led uber talented bridal seamstresses go to, to create such sensational pieces. They're also 'not your average bridal seamstresses' working with and playing on designer dresses from across the globe for their clients worldwide, if anyone heard the 'what if's and if only's' of bridal fittings, these beautiful souls did, and that is exactly why Daisy Alice was Founded.

Capturing the story, setting the scene and showcasing their insane pieces was high on the agenda, all whilst ensuring it captivated the audience in an edgy, yet timeless editorial vibe.

Set designing was sensational, playing with oversized Daisies made bespoke for the shoot, sprigging and sprouting out of mounds of moss and satin, with Bobby in situ & his brother Dobby working overtime back at the studio, yes Bobby & Dobby the Embroidery duo powerhouse Machine's - very important team member's! (along with Stevie the Steamer being on hand) the studio was set, with the sun streaming through the old industrial crittal windows, the TBBCo visual storytellers got to work, capturing, shooting and snapping away...

And the rest, well... take a peek at the video & images, we'll let them tell the story.