top of page

STUDY

CASE

wearethe_jamess Willow & Hive Crufts-122.jpg
wearethe_jamess Willow & Hive Crufts-35.jpg

Meet the Creator

From fashion house head designer to slow-crafted leather artisan, Anda’s journey deserved more than just product shots and bullet points. With her branching into artisan dog accessories, and preparing for a Crufts debut, we knew this wasn’t just about “branding.” It was about honouring her philosophy; one that embraces Wabi Sabi, the raw charm of imperfection, and the rhythm of studio life on a working farm in Warwickshire, one that would talk to her new clients and their four legged friends.

TBBCO Willow and Hive.jpg

the
BRIEF

Anda of Willow & Hive, an independent British leather brand known for its sustainable craftsmanship, came to us with a new direction: launching a luxury line of dog accessories. With a debut planned at Crufts, the goal was clear, to create a brand video and portfolio that showcased her evolution, elevated the product, and captured the brand’s quiet sophistication.

​

​

What We Did.

​

As The Beyond Branding Collective, we don’t just make visuals. We build stories that breathe. We listened to Anda. We played in her studio and workshop with her, listening to her and watching her light up as she crafted and created with her original machines from days gone by, we touched the leathers (some more than others, if you know how JP squeals and delights in textures, let's just say, a farm was the right setting for her, she was like a pig in poop, sniffing and stroking the leathers!)

​

Whilst, silently in the background Dave, weaved his way throughout the day, capturing video elements and Sarah on the photography and stills of the machinery, the leathers, the leads and accessories, and lets not forget the beyond cute four-legged models we had for the day.

​

Working cohesively as a collective to ensure that every element was shot and created within Willow & Hive's distinctive brand feel and aesthetic, with set design and styling by JP.

wearethe_jamess Willow & Hive Crufts-82.jpg
wearethe_jamess Willow & Hive Crufts-32.jpg
wearethe_jamess Willow & Hive Crufts-180.jpg
wearethe_jamess Willow & Hive Crufts-4.jpg
wearethe_jamess Willow & Hive Crufts-41.jpg
wearethe_jamess Willow & Hive Crufts-148.jpg
wearethe_jamess Willow & Hive Crufts-66.jpg
wearethe_jamess Willow & Hive Crufts-65.jpg
wearethe_jamess Willow & Hive Crufts-59.jpg
wearethe_jamess Willow & Hive Crufts-179.jpg
wearethe_jamess Willow & Hive Crufts-68.jpg
wearethe_jamess Willow & Hive Crufts-184.jpg

the
COLLECTIVE

​

​


The Result.

 

A confident, polished brand presence that helped Willow & Hive stand out at Crufts and positioned the new product line for future growth.

ANDA'S WORDS..

wearethe_jamess Willow & Hive Crufts-61.jpg
"Just want to say Thanks for being amazing it's all coming together"

ANDA- FOUNDER OF WILLOW AND HIVE.

bottom of page