STORY.
Sophie's
Meet the Creator
A multi-talented artist, baker & voted one of the top 50 Wedding Cake Designers in the UK. Sophie is a nature loving free spirit, with an instilled passion for creativity, art & baking.
When she’s not designing, creating and baking her Edible Art in her Midlands based Studio and Kitchen for her discerning clients, she can often be found on long walks through country tracks taking in her love of nature; animals, birds and flowers, or meandering through old lanes & streets on city breaks across the globe, admiring and being encapsulated by beautiful buildings, architecture, luxurious aesthetics and fine food; they all set her soul alight and are a huge inspiration to her creativity.
Specialising in Show-stopping Wedding Cakes, Sophie pushes design boundaries, marrying both Bold with Beautiful and Delicate with Strong elements juxtaposing through her designs, she’s a self confessed sugar craft addict, along with being an exceptional artist that creates, high end, luxurious cakes for Discerning Souls.
the
BRIEF
Not one to take the generic route in life, Sophie went on a Journey, or a ‘Scenic Sophie Route’ in order to become the incredible Edible Artist she is today, having travelled physically, mentally & spiritually, overcoming obstacles and illnesses, to find her love of baking, making and serving discerning souls, since 2012.​
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Her work has taken her to some of the finest homes and venues across the UK, from beautiful private estates to historical landmarks fit for royalty, along with some exceptional National Trust Properties and Sensational Buildings steeped in history; another love of her work, is exploring these beautiful buildings and embedding elements of her clients chosen venues into her creations, (with her favourite being Tudor), in order to ensure her Edible Artistry can take its pride of place in such establishments.
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Not only had Sophie grown, but her business too. She yearned for a more luxurious feel to her brand, reflecting her delicate yet bold designs and the people and places she served.
Having spent time with Sophie in her studio & kitchen it was evident that there was so much we could play with, forever snacking on dark chocolate and seeing her eyes light up as she spoke about nature and birds, along with discovering her talent for art, it was evident this needed to be at the heart of her offering.
We started with her studio space, redesigning the space to be a welcoming place and space, pairing back on display units and introducing soft flowing linens and warm tones with accents of wood, all very nature inspired, taking it a step further by having some of her illustrations of nature blindly embroidered into her flowing linens, little elements that elevates the space and would make not only Sophie's but her clients hearts flutter a little when they spotted such dainty yet powerful elements.
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The soft muted nature inspired tones continued seamlessly into her branding, again ensuring elements of Sophies artistic skills were embedded within the branding, showing not only her inspirations, but her talents too, with little birds, seasonal sprigs and elements of nature all intertwined with a beautifully bold, but elegant fonts.
the
COLLECTIVE
How we worked + played to create Sophies Beyond Branding Experience
From a Video & Photography storytelling approach, we work in a documentary way, this enables us to capture you in your comfortable space. Creatively we what to create a connection through storytelling, with that timeless editorial edge.
Forever thinking outside of the box and pushing design and set design boundaries, as a Collective we wanted to encapsulate Sophies Love of Nature, along with her beautiful studio and ultimately, her showstopping edible artistry.
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There was never any other option, than to ensure nature was a key element within the shoot to showcase her love of the outdoors, so in TBBCo style, not only did we shoot within Sophies new studio space and kitchen, but of course, we took the shoot to nature.
Setting up a solo table in the midst of a high grasses, trees and nature galore, dressed it delightfully and adorned it with Sophie's Edible Artistry... and the rest they say, well it's all in the detail ( & the video!)
SOPHIE'S WORDS...
June is an absolute joy to work with. Creative whirlwind and insightful genius are good ways to describe her.
I decided that my established wedding cake business needed a rebrand back earlier this year and serendipity connected me to June at just the right time. She came to my studio for a little chat to get to know me and my business far better and there was magic straight away. That chat turned into a deep meaningful 3hr analysis of my hopes and dreams for the business future and left me feeling truly uplifted, positive and very excited. She had an extraordinary way of processing my jumbled up thoughts and goals and turning them into clear, actionable ideas. I’d felt quite directionless and in a rut before and I instantly felt inspired and revitalised after our meeting.
A short time later, we met again (after filling out an in-depth questionnaire). This time, she came back with a bumper load of ideas and ran through everything with me, from logo to fonts and colour ways. My cake studio also needed a revamp to fit in with the new aesthetic and June was pretty hands on with this by giving useful advice and inspiration, picking up bits and pieces from the shop for me and even putting up the drapes. She found and organised a fabulous seamstress who embroidered my designs onto the drapes and napkins too.
Next was the branding shoot. This involved the incredible photographer and videographer team We are the James. We all had a video call beforehand to discuss ideas and get to know each other better. The shoot took place in my places of work and on location nearby. This was a full-on day that kept us all busy and the creativity was flowing. It was essential June was there as when I was occupied, she was busy in the background styling up and preparing the next parts. We got so much done that day and Sarah and David were so easy to work with. We created a beautifully original and inspired body of work. The video is absolutely exquisite and there were so many stunning photos perfectly represent me and my brand. I’m blown away with it all and how it all came together on that day.
Moving forwards, I feel energised again and truly like I’m in the right place with my business. The rebrand as a whole has changed my frame of mind, made me realise my uniqueness and I can’t wait to share it all with the world. June has been supportive and inspiring every step of the way, even advising on my website. I feel really lucky we crossed paths at the right time and I’ll always sing her praises!
SOPHIE - FOUNDER OF CAKES BY SOPHIE PAGE.
